It's 'Fabulous Friday' at the Grand National - and, as racegoers don their finest frocks, we've been swooning over La Pitchoune's latest collection of Ladies Day-worthy occassionwear.
La Pitchoune's co-founder, Loulou Bontemps, was a personal stylist whose clients often asked her to create bespoke dresses for their own daughters. As demand for her creations grew, she and fellow designer, Gemma Smith, decided to launch a luxury girlswear brand.
Their label, La Pitchoune (which translates as 'The Little One'), made its debut appearance at Bubble in February. Unsurprisingly, it reached the finals of our Rising Star award, wowing judges with its exquisite, British-made creations.
Loulou and Gemma are based in London, and source their fabrics (from comfortable cottons, to elegant silks) locally. Inspired by vintage dresses, fairy tales and story books, the duo create 'dreamy' partywear which is also practical and comfortable.
CWB Magazine, Vogue Bambini and The Guardian have all tipped them for stardom - and we have to agree!
Catch La Pitchoune at Bubble London in July...