Ever wondered what it would be like to tower over your friends, giant-style? Or shrink to the size of a tea-cup, like Alice in Wonderland? Cath Kidston have - and now they're giving people the chance to find out!
As part of their #Totes Big or #Totes Small campaign, the label have created a bespoke Ames room at their flagship store in Piccadilly.
The cleverly designed illusion room uses mirrors to shrink and grow visitors, making them either 'totes big' or 'totes small' - just like Cath Kidston's new leather-trim tote bags.
They can have their photo snapped in the room, before sharing it online to be in with a chance of winning a tote.
And if you're not in London, never fear - the Cath Kidston Illusion Room is going on tour! It will be at Southampton WestQuay Shopping Centre, Meadowhall Sheffield, Bluewater Shopping Centre and Westfield London throughout September and October.
Totes amazing, no?