This time it's aden + anais, whose co-founder, Raegan Moya-Jones, has been named an EY Entrepreneur of the Year.
Raegan won the New York regional competition in the Consumer Products category, and is now eligible for the Entrepreneur of the Year 2014 national programme.
She was one of just two female finalists in the running for EY's prestigious award, which celebrates innovation, financial performance, and personal commitment.
Australian-born Raegan co-founded aden + anais after struggling to find traditional swaddling for her own daughters. Featuring colourful, modern prints, the brand's muslin swaddles double as stroller covers, nursing shields, blankets and burping cloths.
Catch aden + anais' latest collection at Bubble London this season!