With over 250 collections offering the best in children’s apparel, accessories, gifts and lifestyle products, Bubble London cemented its reputation within the international show calendar, as buyers from across the globe once again flocked to the show to welcome in spring/summer 2014.
Brands such as Beau Loves, Frugi, Project Jelly, Sock Belts, Melissa, Rachel Riley, Indikidual and Name It all reported an increase in overseas opportunities, with buyers from emerging markets in particular taking an interest in this season’s show.
As well as orders from across Europe, brands also forged commitments in countries such as Malaysia, South Africa, Hong Kong and Russia. Jess Reed, wholesale co-coordinator for Ilovegorgeous said: “Bubble is always a fixed date in our calendar. It is the only show where we know that we will see all of our existing contacts as well as new faces in one place, and so it is a really productive show for us.”
Bubble London also saw several newcomers to the show make a big impact this season. Over 80 brands attended for the first time.
Magaly Jacquard, UK sales manager for Spanish brand Castell said: “We chose Bubble to launch our children’s sandal range as it seemed like the perfect platform to break into the UK market and we have not been disappointed. Big retailers seem to love our product and we would not have been able to make such an impact without this show.”
The autumn/winter 2014 edition of Bubble London will be held on 26-27 January 2014 at the Business Design Centre in Islington, London.