The iconic Pudsey Bear has been transformed for this year's Children in Need with a launch of the Designer Pudsey Collection.
A collaboration with many famous fashion designers has seen Pudsey become reinvented as each create their own unique version of one of the world's favourite bears. Recreated in many different fabrics, colours and patterns, Pudsey is now a sure piece of fashion history.
Fans of Pudsey and the designers involved are able to bid on one of the one-off bears from the collection in Children in Need's online auction to help raise money for disadvantaged children and young people in the UK.
Liberty London were just one of the teams involved in creating a premium Pudsey! Their bear and the rest of the collection will be exhibited in store at Liberty from until the 19 November 2011.
Here are just a few of our favourites:
Designer Pudsey Collection
7 - 19 November 2011