Bubble Homegrown showcases labels that are designed and manufactured in the UK, with an exclusive installation to be unveiled at the show, highlighting the quality and style synonymous with British design and production.
One of the brands involved in the Homegrown initiative is Grubbies, showing exclusively at Bubble London for s/s 13.
Keeping their allegiance to Britain, Grubbies most recent summer shoot took place on the unglamorous, but much loved, beaches on the Essex Estuary coastline. We just love these behind the scenes shots for their four ‘models’ aged between 2 and 4 braving a strong April breeze and and having plenty of fun.
Grubbies is all about kids doing what kids have always done. With designs drawn from the team's own childhoods and local landscape rather than anything more aspirational. With dungarees that look like they could have been worn by children at any time in the last three or four decades - they always seem to appeal to children of the sixties, seventies and eighties like us!
Register now at at the entrance to the BDC for your free ticket to Bubble London this weekend.