It's the age-old question; how do you follow an award-winning debut?
Rising Star Oh...My! stole the February 2015 show with its first range of elegant, fashion-forward girlswear - and, ever since, we've been eagerly awaiting its second collection.
So, imagine our excitement when we were invited to take an exclusive sneak peek at the brand's new S/S16 offer - and a behind the scenes look at its latest photo-shoot!
If these shots are anything to go by, Oh...My's follow-up collection is as timeless and fashion-forward as it's prize-winning debut.
Inspired by vintage botanical prints, the 35-piece range features dresses, blouses, full skirts, pleated wrap tops, statement bomber jackets and on-trend culottes.
High-end fabrics - from metallic jacquards, to lace and broderie anglaise - also figure heavily.
We love the subtle colour palette of soft pastels, and the whimsical, feminine finishing touches - including bows, embroidery and scalloped hems.
Fancy seeing the whole collection? Oh...My! will be returning to Bubble in July - and you can register for your free ticket to the show here...