By Suzanne Peters - Kid Style Junkie
Now, I'm very picky. Fussy. Call me what you like, I am what I am – loud and proud. That's what Kid Style Junkie is about – the style truth! So when I was asked by Bubble London to select my Top 5 brands of the show from all the lovely things I saw, even for me it was a teeny-eeny bit tough. But... I'm SUCH a kids' fashion trooper. So, in no particular order... My first pick is LittleTroll.
Little Troll is only in its second season. It's a baby of a brand, but punches well above its weight style-wise. The dresses and accessories are well-made, stylish and, above all, super wearable.
The theme for a/w 13 was 'Let's Play Dress Up', and Nicola, the designer, has embellished
the collection with accessories such as collars and belts.
Next up, is MAA/Manuela de Juan
The Manuela de Juan range is more classic and the MAA brand is funkier and edgier. Want these, need these, have to have these...
Over and above the design, what is BRILL is they will work with retailers to customise any of their designs for different, unique colours, helping the retailer add shoe designer onto their CV! Love, love LOVE! BIG LOVE!
Third up is Beau Loves.
This brand always has a busy, buzzy stand, and the owner, Faye Wilde, is super passionate about what she does. Inspired by her son, Beau, the brand was created in 2010 to be quirky and adventurous and, importantly, made in London. The clothes are just that. I think even though they are 'gender neutral' where they can be, the brand is super strong for boys. And good on them. It's harder to find good boys' stuff.
Excitingly for a/w 13, they, like a few other brands, have built on their fashion credentials to now bring us home accessories. Imps and Elfs and Bang Bang Copenhagen are two other examples of this as exhibited at Playtime Paris, also for a/w 13.
My fourth choice is Corby Tindersticks.
A small, new British brand only in it's second season but boy does it have legs. Carly Gledhill is a super talented designer. I love the characters she creates, and this season they are quirkier than ever. The theme for a/w 13 is the Nostalgia of School Days. Catering for 0-5 years, in my opinion they play their trump card with toys and home accessories – the 'rag dolls' and the weather chart are brilliant.
Last but not least is Tutu Du Monde.
This brand is oh so beautiful. It's girly without the MEH tutu look. It allows a girl to play dress up but look dressed up. Beautiful. For girls aged 1-11 years, it's an Australian brand with a German designer who cut her teeth at international fashion houses like Collette Dinnigam. The clothes and accessories have a vintage look and feel with a modern aesthetic.
It was a lovely coincidence that three of my fave brands are "homegrown" – designed and manufactured in the UK. But to Kid Style Junkie – moi – it doesn't matter where they are from, who makes them or what they are made with, it's all all all about STYLE. And, in my opinion, my top five brands have that – in spades.