Tuesday 23 November 2010

On set with Rockefella!

Last Saturday, denim brand Rockefella headed to a small cottage in the woods of Boxholm, Sweden for its Autumn/Winter 2011 shoot.
Thumbs up to the 4 adorable models showcasing the new collection of flannel shirts, heavy knitted hats and for the first time an outdoor jacket!

As for the concept behind this shoot, designer Sofia Renck says "cool but retro winters".

Rockefella will be back at Bubble London on 30 & 31 January 2011.


  1. Rockefella is one of my favourites! Next winter will be slightly better because of Rockefella! ;D

  2. All the little ones will be kept warm and cosy with their lovely collection!